Turning a dense recommendation engine into a workflow accountants can actually approve. A redesign of how QuickBooks standardizes financial structures across multi-entity organizations.
To design, to ship, to build tools that bend AI into something humans can feel.
Nine years across Intuit, Rocket Lawyer, UMD, and DocOn, spent quietly turning ambiguous product problems into systems people can rely on. Lately, I'm most alive inside agentic workflows where design, code, and inference meet.

Built for complexity. Made to feel simple.
Nine years of design work, condensed into three of the projects that defined how I think now.
A unified framework for control, consistency, and insight across entire organizations, turning hours of manual reconciliation into minutes of trusted reporting.
Rocket Lawyer had no design system during a hypergrowth phase. I built one for designers first, then used the velocity gains to make the case for a permanent team.
Glimpses from earlier work: brand systems, healthcare interfaces, knowledge tools, in-store concepts.






Who I am.
I started in product design and kept getting pulled toward the parts that smell like systems: workflows, decision surfaces, the way intelligent products quietly shape behaviour over months.
Today, most of my hours go into AI-native experiences, frontend prototyping, and the unfashionable craft of making a product feel reliable before it feels novel.
What drives me.
I am drawn to products that take real work off a person's plate, cutting the busywork and giving them more leverage over the genuinely hard parts. Lately that pulls me toward agentic workflows and design engineering.
How I work.
I care about clarity and speed, and about getting things out the door. The fastest path from a vague idea to a thing you can actually touch is usually the right one, even when it looks scrappy halfway through.
Lately, I have been deepening my frontend fluency through React Native, Expo, and AI-assisted development so the prototype-to-production boundary keeps getting thinner.
What I believe.
The teams that win the next decade will blur design, engineering, and product strategy until you cannot tell where one ends. AI is speeding that up, and the work I care about belongs to the people deciding what intelligent products should feel like.
Nine years across four teams, mostly spent turning messy, unscoped problems into something shippable.
- 01
Senior Product Designer
San Francisco2022 to Now - 02
Product Designer
San Francisco2020 to 2022 - 03
UX Engineer
College Park2018 to 2020 - 04DocOn Technologies
Acquired by PharmEasy
Senior UI / UX Designer
Bengaluru2017 to 2018
Let’s build thoughtful products together.
Looking for teams building AI-native products and intelligent workflows, the kind that make genuinely hard problems simpler to handle.
© 2026 Jashan Gupta.
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