Built for complexity. Made to feel simple.
Nine years of design work, condensed into three of the projects that defined how I think now. Scroll to move through them.
Nine years across Intuit, Rocket Lawyer, UMD, and DocOn, spent quietly turning ambiguous product surface area into systems people can rely on. Lately, I'm most alive inside agentic workflows where design, code, and inference meet.

Nine years of design work, condensed into three of the projects that defined how I think now. Scroll to move through them.
How we transformed messy, inconsistent bookkeeping systems into a clean, intelligent data model, enabling accountants to focus on insights, not cleanup.
A unified framework for control, consistency, and insight across entire organizations, turning hours of manual reconciliation into minutes of trusted reporting.
A strategic initiative to scale design, improve product consistency, and supercharge collaboration between design and engineering during a hypergrowth phase.
I started in product design and kept getting pulled toward the parts that smell like systems: workflows, decision surfaces, the way intelligent products quietly shape behaviour over months.
Today, most of my hours go into AI-native experiences, frontend prototyping, and the unfashionable craft of making a product feel reliable before it feels novel.
Products that reduce cognitive load, automate complexity, and create leverage for the humans they touch. The current obsessions are agentic workflows, design engineering, and the soft seam where inference becomes interface.
I care about clarity, speed, and shipping. The fastest path from a vague idea to a thing you can actually touch is usually the right path, even when it looks scrappy halfway through.
Lately, I have been deepening my frontend fluency through React Native, Expo, and AI-assisted development so the prototype-to-production boundary keeps getting thinner.
The next decade belongs to teams that blur design, engineering, and product strategy until the seams disappear. AI is accelerating that collapse, and the most interesting work is on the people figuring out what intelligent products should feel like.
Senior Product Designer
Product Designer
UX Engineer
Acquired by PharmEasy
Senior UI / UX Designer
Interested in teams building AI-native products, intelligent workflows, and systems that simplify complex human problems.
© 2026 Jashan Gupta.
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